From a small studio in the vibrant heart of Lebanon to a global fashion brand challenging the norms of the industry, STRACCI® has come a long way. Founded by fashion visionary Elias Daccache in 2013, STRACCI® was built on the belief that fashion should be accessible, stylish, and uncompromising in quality.
The Birth of STRACCI® in Lebanon
When Elias Daccache founded STRACCI®, he set out to create more than just another fashion brand. He wanted to build a community—a place where like-minded individuals could find high-quality, stylish clothing at reasonable prices. In a market dominated by mass-produced, low-cost fast fashion, STRACCI® took a stand for quality and craftsmanship.
From day one, Elias was committed to redefining what fashion could be. Guided by a minimalist aesthetic and a dedication to impeccable craftsmanship, STRACCI® quickly gained recognition as a brand that balances timeless elegance with contemporary flair.
The Philosophy of Accessible Style
At the core of STRACCI®’s philosophy is the idea that everyone should have access to premium clothing. While other brands cater to a select few, STRACCI® offers collections that are inclusive and diverse, reflecting a wide range of styles and tastes.
Each piece is thoughtfully designed to cater to both classic and bold tastes, allowing customers to explore their personal style without compromise. Whether it’s the refined elegance of the Core Collection, the cutting-edge looks of the STR Collection, or the empowering vibe of the BCK Collection, STRACCI® has something for everyone.
Global Expansion and Key Milestones
Since its inception, STRACCI® has grown exponentially, expanding its market presence across multiple countries. The brand’s journey from Lebanon to the UAE, UK, and beyond is marked by strategic partnerships and key milestones, such as the opening of new showrooms and launching an online store that serves customers worldwide.
Today, STRACCI® is a global brand with a strong presence in North and South Africa, South America, and Australia, offering diverse collections that resonate with customers from all walks of life.
Join the Movement
STRACCI® isn’t just a brand; it’s a movement that continues to challenge industry norms. With a focus on innovation, style, and customer experience, STRACCI® is empowering individuals to embrace fashion on their own terms.
Ready to be part of the story? Explore our Core, STR, and BCK Collections today and discover how STRACCI® is redefining fashion, one piece at a time.
